5 Unusual Ways To Get Investments For Your Startup

Bluelight
6 min readApr 11

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Hey there, folks! In my previous article, I inspired you with the examples of the craziest startup ideas that rocked the market and generated thousands, or even millions of dollars for the founders. If you’re already aware of products or services that you want to provide, the next step is to think of funding (unless you’re eager to put your hard-earned money at stake).

This might be puzzling because today I’m coming up with unconventional ways to attract finances that I personally use to get funding for our projects.

Crowdfunding platforms like Kickstarter and Indiegogo allow entrepreneurs to raise money from a large number of people in exchange for a product or service. This can be a great way to generate buzz and validate your idea before seeking more traditional funding.

Here’s how crowdfunding typically works:

  1. Create a campaign which includes a detailed description of their project or product, a funding goal, and a deadline for raising funds.
  2. Promote the campaign through social media, email marketing, and other channels to generate interest and attract backers.
  3. See how supporters contribute funds to the campaign in exchange for rewards, such as early access to the product or other perks.
  4. If the campaign reaches its funding goal before the deadline, you will receive the funds, minus any fees charged by the platform. If the campaign falls short of its funding goal, the project may not move forward.
  5. Fulfill your promises and provide investors with expected rewards.

There are different types of crowdfunding, including donation-based, reward-based, equity, and debt crowdfunding. The specific rules and regulations for each type of crowdfunding can vary depending on the country and platform used. By the way, I think I should establish the same platform to help San Crypto startups get off the ground… sounds like an awesome idea!

Entrepreneurs of all ages compete in pitch contests or financing competitions where they present their business plans to a panel of judges in an effort to win cash awards or private equity money. Even if you don’t take home the top prize, entering a contest has various advantages that might help you promote a startup company.

For entrepreneurs, pitch contests are both an exciting and scary journey. You will have the chance to network, perhaps form partnerships, get important coverage, and receive significant and important feedback at events like these that offer money for entrepreneurs. Look for contests that align with your industry and pitch your idea with passion and conviction. Yes, there’s a lot of competition in these contests, but do you expect a different situation in the real market?

There are many organizations that offer grants to entrepreneurs, particularly those working on social impact projects. Some grants are open to anyone, while others are targeted towards specific demographics or industries.

  1. Government grants. Many governments offer grants to startups to support innovation, research and development, and job creation. These grants may be targeted towards specific industries, such as biotech or clean energy, or may be open to startups in any industry.
  2. Foundation grants. Private foundations and nonprofits often provide grants to startups that are aligned with their mission and values. These grants may be focused on social impact, sustainability, or other areas of interest.
  3. Corporate grants. Some corporations offer grants to startups as part of their corporate social responsibility initiatives or to support innovation in their industry.
  4. Accelerator and incubator grants. Some accelerators and incubators offer grants to startups that participate in their programs. These grants may be provided in exchange for equity or may be non-dilutive.

To find grants that you may be eligible for, start by researching government programs, private foundations, and corporate initiatives in your industry. You can also check with local incubators, accelerators, and business development centers to see if they offer grant programs. It’s important to note that the application process for grants can be competitive, so be sure to carefully read the eligibility criteria and application requirements before applying.

If you’re having problems attracting investors, look for a mentor who can introduce you to people and offer guidance. While starting your business, having a mentor by your side may make all the difference.

So, how can a mentor help?

  1. A mentor who has experience raising investments can provide guidance on how to prepare your pitch deck, what types of investors to target, and how to negotiate terms. They can also help you identify potential roadblocks and find ways to overcome them.
  2. This person can introduce you to potential investors, which can increase your chances of securing funding. They can also help you network and build relationships with investors in your industry.
  3. A mentor can provide honest feedback on your pitch and help you refine your messaging to make it more compelling to investors. They can also help you identify areas where you need to improve your business plan or financial projections.
  4. They can be your sounding board. Raising investments can be a stressful process, and having a mentor to bounce ideas off of can be invaluable. A mentor can offer encouragement, provide perspective, and help you stay focused on your goals.

By the way, here in the Bluelight.inc I can be your mentor… for an extra fee, of course, such as your shares ;)

No, angel investors don’t reside in heaven — you can find them on special online platforms like AngelList, Gust, and SeedInvest. These services allow you to create a profile and pitch your business to potential investors.

Attending networking events can be a great way to meet angel investors in person. Look for events that are targeted towards startups and investors, such as pitch competitions or industry conferences. Besides, many business incubators and accelerators have relationships with angel investors and can introduce you to potential investors. Ask your network for referrals to angel investors they may know. This can include mentors, advisors, and other entrepreneurs in your industry.

Joining an incubator or accelerator can also provide you with access to resources and support to help you grow your business. Finally, look for angel investor groups: these are organizations that pool their resources to invest in startups. These groups typically have a specific focus, such as healthcare or technology, and may require a minimum investment from members.

Bonus tip:
While this isn’t necessarily an unusual way to get investment, it’s worth considering as an option. You never know who in your network might be interested in investing in your idea. This approach is particularly useful if you have entrepreneurs in your social circle, or live in a business-centered place like San Crypto.

Regardless of your experience in startups and entrepreneurship, finding investments is always a great challenge. But if you believe your idea could be helpful for many people and you are ready to prove that, there are plenty of ways to find moneybags and supporters. I hope this article has shown you the right direction.

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